THE INFLUENCE OF DIGITALIZATION TRENDS ON THE MAIN DIRECTIONS OF TECHNOLOGICAL INNOVATIONS IN THE INDUSTRY OF TOURISM
Abstract
The topicality of the topic is due to the emergence of a new type of so-called "digital tourists" and requires the modernization of the tourism information environment, which is becoming the most important component of modern tourism. At the same time, the level of development of information and communication technologies directly affects all aspects of the organization of the tourist business. Digitization leads to the appearance of virtual trips, online travel companies, spatially distributed network tour operator structures, etc. Technologies of the digital economy make it possible to provide the most personalized interaction that is preferred by most modern travelers.
The article presents an analysis of the impact of the fourth industrial revolution on the tourism sphere of the world economy. The trends of innovative technological changes are considered. Examples of the implementation of technological and social megatrends in the world tourism industry are given. Their compliance with technological packages 4.0 and megatrends of future tourism was evaluated. Distinctive features of smart production and innovative smart tourism products are formulated, their economic and social effectiveness, prospects for creating a tourist technological platform are indicated.
As a result of the research, the prerequisites for the innovative reproduction of tourism products under the conditions of Industry 4.0, the main technological directions in the trends of world tourism, and the technological parameters of innovative smart regional tourism products were determined. Blockchain provides opportunities to significantly improve the quality and transparency of logistics and procurement activities. The use of biometric data expands the possibilities of payment and use of services that require identification of the visitor. The Internet of Things and smart cities are changing the overall business environment. Social robots and other cyber-physical systems allow you to automate the basic work processes of hotels and restaurants. Given the relative simplicity of the basic content of hotel and restaurant services, the hospitality industry, like many other industries, is under the influence of a number of technological trends. Summarizing the role of already used and promising digital technologies, they can be characterized as a qualitative transition from the digitalization of individual business tasks and processes to the digital transformation of the entire business.
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