Strategic directions for the development of a transport enterprise under conditions of uncertainty

Abstract

Uncertainty is a situation in which it is impossible to accurately predict future events or investigate decisions due to a lack of complete information or knowledge. Conditions of uncertainty for Ukraine today are connected with a number of key factors that have a significant impact on the future development of the country: war and security situation, economic research, political instability, social and humanitarian challenges, international support and integration.

In today’s environment, the transportation industry faces significant challenges due to dynamic changes in the external environment. Economic instability, political risks, globalization of markets and the introduction of new technologies create a situation of uncertainty in which transport companies must operate. In such conditions, clear strategic planning is necessary to ensure stability and competitiveness.

The topic of strategies for the development of road transport enterprises and their production and technical base is extremely relevant, as it concerns not only the current efficiency of transport services, but also the future of the industry in the face of technological, economic and environmental challenges.

The strategies of transport enterprises in an uncertain environment should be flexible, adaptive and aimed at reducing risks and increasing resilience to unforeseen circumstances.

The strategic development of a transport company includes not only traditional management approaches, but also the active integration of innovative technologies, digitalization of processes, and environmental responsibility. Diversification of services, optimization of internal processes, and risk management are also becoming key factors contributing to the sustainability of the enterprise in the face of uncertainty.

This article discusses the general provisions for choosing strategic directions for the development of a transport enterprise, taking into account the influence of external and internal factors. Particular attention is paid to the allocation of flexible strategies that allow enterprises not only to respond effectively to challenges, but also to use opportunities for growth.

The discussed results of the study emphasize the importance of implementing strategic development directions. Transport enterprises that successfully apply these principles can not only reduce the impact of negative uncertainty factors but also ensure stable development in the long term.

Key words: road transport, transport technologies, transport enterprise, production systems in transport, risks, strategy.