Tendencies in the development of the automotive industry under digitalization conditions

Abstract

The automotive industry is currently undergoing a profound transformation driven by digitalization, which has become a key factor determining its competitiveness and sustainability. This research aims to identify the main trends, challenges, and opportunities related to the digital transformation of the global and Ukrainian automotive sectors. The study is based on a comprehensive analysis of scientific literature, industrial reports, and global best practices concerning the implementation of digital technologies in vehicle design, manufacturing, and operation.

The results demonstrate that digitalization influences all stages of the vehicle life cycle – from conceptual design and production to maintenance and utilization. The most significant technological trends include vehicle electrification, the development of autonomous and connected systems, the integration of Internet of Things (IoT) and Big Data technologies, and the use of digital twins for predictive diagnostics and virtual testing. The research also emphasizes the growing importance of over-the-air (OTA) updates, remote monitoring, and cloud-based platforms that transform traditional models of vehicle ownership and maintenance.

Another key trend is the emergence of new business models such as Mobility as a Service (MaaS), which shifts the focus from vehicle ownership to access to mobility services through digital platforms. These changes stimulate the evolution of smart transport ecosystems and encourage interdisciplinary collaboration between the automotive, IT, and energy sectors.

The article highlights that while developed countries are rapidly advancing toward fully digitalized transport systems, countries like Ukraine face certain barriers, including outdated production infrastructure and insufficient investment. However, the growing digital competence, engineering potential, and integration into European innovation networks create favorable conditions for accelerating digital transformation in Ukraine’s automotive industry.

Keywords: automotive industry, digitalization, Industry 4.0, electric vehicles, autonomous transport, Internet of Things (IoT), Big Data, digital twin, Mobility as a Service (MaaS), smart mobility.